Privacy Policy
Last updated: 27 October 2026 · Version 2
This policy, provided under Article 13 of Regulation (EU) 2016/679 (GDPR), explains what personal data AL.CE. S.R.L. collects through italiancharme.com, why, for how long, and what rights you have. In short: the website sets statistics (Google Analytics) and advertising (Google Ads) cookies only if you allow them, we use the details you send us only to answer you and to handle your booking, and the guest reviews (which come from other servers) load only if you allow them.
1. Who we are
The data controller is AL.CE. S.R.L., Via Filippo Juvarra 43, 13900 Biella (BI), Italy. VAT number and tax code 02575570029. Share capital € 10,000 fully paid.
For anything about your personal data, write to info@al-ce.it or to our certified email (PEC) alce-srl@pec.it.
2. What data we collect
| Data | Examples | How we get it |
|---|---|---|
| Connection data | IP address, browser type, the page requested, date and time | Automatically, when your browser loads the website |
| Messages you send us | Name, email address or phone number, the text of your message, travel dates you mention | From you, when you write by email, WhatsApp or phone |
| Booking data | Name, email address, phone number, stay dates, number of guests, the apartment and rate you chose, the amount paid. Card details are entered on Stripe's payment page and never reach us. | From you, when you book and pay on this website |
| Your cookie choice | Which categories you accepted or refused, and when | From you, through the cookie banner |
| Usage data (only if you allow statistics or advertising) | Pages viewed, device and approximate location, the ad you came from, whether you checked availability or contacted us, linked to a pseudonymous identifier | Automatically, through Google Analytics and Google Ads cookies, after your consent |
3. Why we use your data, on what legal basis, and for how long
| Purpose | Data | Legal basis (GDPR) | How long we keep it |
|---|---|---|---|
| Showing you the website and keeping it secure | Connection data | Our legitimate interest in delivering the website and protecting it from abuse (Art. 6(1)(f)) | We do not keep access logs ourselves. Our hosting provider, Cloudflare, processes this data as described in section 5. |
| Answering your questions and booking requests | Messages you send us | Steps you ask us to take before a contract (Art. 6(1)(b)); for other questions, our legitimate interest in replying to you (Art. 6(1)(f)) | 24 months after your last message. If your request leads to a booking, it is kept like booking data (next row). |
| Taking your booking and payment, and managing your stay | Booking data | Performing the booking contract you ask for (Art. 6(1)(b)); keeping accounting records, our legal obligation (Art. 6(1)(c)) | 10 years from the booking, as Italian accounting and tax law requires for records of payments (Art. 2220 of the Civil Code) |
| Showing guest reviews | Your IP address, sent to the review services listed in section 5 | Your consent (Art. 6(1)(a)), given in the cookie banner or with the “Show reviews” button | We store nothing. The review services handle your IP address under their own policies. |
| Remembering your cookie choice | Your cookie choice | Our legal obligation to respect and be able to prove your choice (Art. 6(1)(c)) | 6 months, then we ask again |
| Measuring how the website is used (statistics) | Usage data | Your consent (Art. 6(1)(a)), given in the cookie banner | 14 months in Google Analytics, then deleted automatically |
| Measuring which of our Google ads lead to bookings or enquiries, and showing our ads again to past visitors (advertising) | Usage data, including the identifier of the ad you clicked | Your consent (Art. 6(1)(a)), given in the cookie banner | Up to 90 days in the cookie on your device; Google Ads keeps conversion data under its own terms |
You do not have to give us any personal data to browse the website. If you want an answer from us, we need a way to contact you; without it we cannot reply.
We do not sell your data and we do not make automated decisions about you. We use it for advertising only if you allow advertising cookies, as described above.
4. Cookies
Without your consent the website sets only one cookie, which remembers your cookie choice. Statistics (Google Analytics) and advertising (Google Ads) cookies are set only if you allow them. Details are in our Cookie Policy. You can change your choice at any time with the “Cookie settings” link at the bottom of every page.
5. Who receives your data
- Cloudflare, Inc. hosts the website and delivers it to your browser. It processes connection data on our behalf. Privacy policy: https://www.cloudflare.com/privacypolicy/
- Stripe Payments Europe, Ltd. (Ireland) processes your payment: you enter your card details on its payment page, and it receives your name, email address, phone number and the booking amount. It acts as an independent controller for payment processing and fraud prevention. Privacy policy: https://stripe.com/privacy
- Smartpms (CiaoBooking), our property management software, stores booking data on our behalf so we can manage your stay.
- Revyoos, which provides the reviews widget, receives your IP address when the reviews load. Privacy policy: https://www.revyoos.com/w/privacy-policy/
- Airbnb, Booking.com and Vrbo, the platforms the reviews come from, host the reviewer pictures shown in the widget, so their servers receive your IP address when the reviews load. Privacy policies: https://www.airbnb.com/help/article/2855 and https://www.booking.com/content/privacy.html
- WhatsApp, if you choose to message us there. WhatsApp handles your messages under its own terms: https://www.whatsapp.com/legal/privacy-policy-eea
- Google Ireland Limited receives usage data only if you allow statistics or advertising: as our processor for Google Analytics and Google Tag Manager, and under its own terms for Google Ads measurement and advertising. Privacy policy: https://policies.google.com/privacy
Reviews load only after you allow them. If you refuse, Revyoos, Airbnb, Booking.com and Vrbo receive nothing from your visit to our website.
6. Transfers outside the European Union
Cloudflare, Google (through its parent company Google LLC) and Stripe (through Stripe, Inc.) are based in the United States. When they transfer data from the EU to the US, they rely on their certification under the EU-U.S. Data Privacy Framework and, should that lapse, on the European Commission's Standard Contractual Clauses. You can ask us for more information at info@al-ce.it.
7. Your rights
- Access the data we hold about you and get a copy
- Have inaccurate data corrected
- Have your data deleted
- Restrict how we use your data
- Receive your data in a portable format
- Object to processing based on our legitimate interest
- Withdraw your consent at any time, without affecting what we did before; for reviews, statistics and advertising, use “Cookie settings”
To use any of these rights, write to info@al-ce.it or alce-srl@pec.it. We answer within one month (two more months for complex requests, in which case we tell you why). It is free. We may ask you to confirm your identity.
8. Complaints
If you think we handle your data unlawfully, you can complain to the Italian data protection authority, the Garante per la protezione dei dati personali (https://www.garanteprivacy.it), or to the authority of the EU country where you live or work.
9. Children
This website is not directed to children under 14 and we do not knowingly collect their data. If you believe a child has sent us personal data, write to info@al-ce.it and we will delete it.
10. Security
The website is served only over an encrypted connection (HTTPS). No system is completely secure, but if a breach affects your data we will inform you and the authorities as the law requires.
11. Changes to this policy
When we change this policy we update the date at the top. If a change affects how we use your data, we will also show a notice on the website's home page before it takes effect.
12. Language
This policy is published in several languages. If the versions differ, the Italian version prevails.